Flora 'care for the hearts you love' by DDB UK

1.5 2 Votes

Flora has launched a new ad encouraging people to look after their hearts, the first for the brand by DDB UK since its appointment to the European account last November.

The people featured the ad take part in a everyday activities and their hearts are outlined with a glowing light to highlight the work that the heart does.

At the end of the ad, viewers are invited to visit FloraHeartAge.com to check their heart age.

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Released: 17 May 2010

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Credits

Creative director
Nick Bell

Copywriter
Nick Bell, Howard Willmott

Art director
Nick Bell, Howard Willmott

Account planner
Kathy Slack

Production company
Ridley Scott Associates

Director
Stuart Rideout

Agency TV producer
Lucy Westmore

Producer
Scott Horan

Media agency
Mindshare

European account director
Briony Small

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