Visit Wales 'for proper holidays' by Wieden+Kennedy

3.5 8 Votes

Wieden+Kennedy London has created a new integrated campaign for Visit Wales.

The TV spot features a family treated to a trip to Wales. The family is a real family recruited by Wieden+Kennedy to emphasise what a 'real' holiday should be like.

The campaign is in partnership with Trip Advisor and ties in to a series of polls on its homepage asking visitors "What constitutes a proper holiday?".

The project is also supported by a direct mail and email campaign.

Video 1 -Wavepool

Video 2 - Sunlounger

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Released: 17 May 2010

Creative in this campaign:


Senior marketing executive
Hannah James

Creative directors
Dan Norris and Ray Shaughnessy

Selina Dey and Alessia Small

Account director
Karrelle Dixon and Alice von Oswald

Production company
Home Corp

Finn McGough

Tiggy Walker

Production manager
Michelle Kriedemann

Director of photography
Ed Rutheford                   

Post production facility
Dragon DI

Lead flame artist
Rob May

Online producer
Julie Harding

Amanda James                                                                                

Sound facility
Bang Productions

Sound engineers
Doug Sinclair

Sound designer
Doug Sinclair
Sweet Baboo

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