Visit Wales 'for proper holidays' by Wieden+Kennedy

3.5 8 Votes

Wieden+Kennedy London has created a new integrated campaign for Visit Wales.

The TV spot features a family treated to a trip to Wales. The family is a real family recruited by Wieden+Kennedy to emphasise what a 'real' holiday should be like.

The campaign is in partnership with Trip Advisor and ties in to a series of polls on its homepage asking visitors "What constitutes a proper holiday?".

The project is also supported by a direct mail and email campaign.

Video 1 -Wavepool

Video 2 - Sunlounger

Share On:

Released: 17 May 2010

Creative in this campaign:

Credits

Senior marketing executive
Hannah James

Creative directors
Dan Norris and Ray Shaughnessy

Producer
Selina Dey and Alessia Small

Account director
Karrelle Dixon and Alice von Oswald

Production company
Home Corp

Director
Finn McGough

Producer
Tiggy Walker

Production manager
Michelle Kriedemann

Director of photography
Ed Rutheford                   

Post production facility
Dragon DI

Lead flame artist
Rob May

Online producer
Julie Harding

Editor
Amanda James                                                                                

Sound facility
Bang Productions

Sound engineers
Doug Sinclair

Sound designer
Doug Sinclair
                                         
Music
Sweet Baboo

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Visit Wales

Visit Wales "this is Wales" by Wieden & Kennedy

Gavin and Stacey star kicks off social campaign for Wales

Gavin and Stacey star kicks off social campaign for Wales

Visit Wales has called upon 'Gavin and Stacey' star Joanna Page to promote the country as a holiday destination, as part of a major integrated campaign, kicking off with a social media push.