Virgin Trains 'don't go zombie, go Virgin Trains' by MCBD

2.8 3 Votes

MCBD has unveiled a new integrated campaign for Virgin Trains featuring a series of graphic novel illustrations.

The comic book images feature zombie commuters and demonise other forms of transport. It encourages commuters to travel with Virgin Trains instead.

The campaign will run across outdoor, press, radio and online.

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Credits

Client
Sarah Copley, marketing director, Virgin Trains

Creative Director
Danny Brooke-Taylor

Copywriter
Nick Bird

Art director
Lee Smith

Planner (creative agency)
Carl Ratcliff

Media agency
Manning Gottlieb OMD

Media planner
Melanie Cunningham

Media spend
£6.3m

Illustrator
Marek Oleksicki

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