Virgin Trains 'don't go zombie, go Virgin Trains' by MCBD

2.8 3 Votes

MCBD has unveiled a new integrated campaign for Virgin Trains featuring a series of graphic novel illustrations.

The comic book images feature zombie commuters and demonise other forms of transport. It encourages commuters to travel with Virgin Trains instead.

The campaign will run across outdoor, press, radio and online.

Share On:

  • Virgin Trains - Don't Go Zombie - London to Glasgow

    Virgin Trains - Don't Go Zombie - London to Glasgow

  • Virgin Trains - Don't Go Zombie - London to Manchester

    Virgin Trains - Don't Go Zombie - London to Manchester

  • Virgin Trains - Don't Go Zombie - Manchester to London

    Virgin Trains - Don't Go Zombie - Manchester to London

  • Virgin Trains - Don't Go Zombie - Steering Wheel

    Virgin Trains - Don't Go Zombie - Steering Wheel

  • Virgin Trains - Don't Go Zombie - Birmingham to London

    Virgin Trains - Don't Go Zombie - Birmingham to London

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Related Creative:

Credits

Client
Sarah Copley, marketing director, Virgin Trains

Creative Director
Danny Brooke-Taylor

Copywriter
Nick Bird

Art director
Lee Smith

Planner (creative agency)
Carl Ratcliff

Media agency
Manning Gottlieb OMD

Media planner
Melanie Cunningham

Media spend
£6.3m

Illustrator
Marek Oleksicki

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