Phones4u 'hard working prison guards' by Adam & Eve

3.8 6 Votes

Phones4u has launched a new TV ad set in a Bangkok prison.

The TV ad features a group of Bangkok prison guards who get distracted by the new features of the Sony Ericsson Xperia X10. Comedian Steve Punt provides the voiceover for the ad.

The spot, with the tagline 'Phones4U - it's what we do', also reintroduces the Phones4u hand gesture that first appeared in its ‘Jack’ campaigns, which launched in 2004.

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Released: 17 May 2010

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Credits

Client
Russell Braterman, marketing director

Copywriter
Ben Harris and Ben Priest

Art director
Ben Priest and Ben harris

Planner
David Golding

Media agency
Eden

Media planner
Jon Forsyth

Production company
Epoch Films

Director
Matt Aselton

Editor
Mark Burnett at Speade

Post-production
MPC

Audio post-production
Gary at 750

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