Post-It 'don't forget your friends' by Profero

2.8 3 Votes

Giant Post-It note posters will be displayed around London to celebrate Post-It's 30th birthday.

A scaled Post-It expanded to 20 times the size of a regular note will be placed at London's Broadgate Circus to draw people's attention to the dedicated website, dontforgetyourfriends.com. In addition, 48-sheet special build posters will be displayed at a number of other locations around the capital.

The outdoor ad is accompanied by an interactive Facebook game, by Profero, which asks users questions about their friends to prove how well they know them.

 

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  • Post-It Don't 'Forget Your Friends' - Giant Post-It at Broadgate Circus

    Post-It Don't 'Forget Your Friends' - Giant Post-It at Broadgate Circus

  • Post-It Don't 'Forget Your Friends'

    Post-It Don't 'Forget Your Friends'

  • Post-It Don't 'Forget Your Friends' - inside

    Post-It Don't 'Forget Your Friends' - inside

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Credits

Executive Creative Director
Elspeth Lynn
Copywriter
Dave Newbold
Art director
Warren Frost
Planner 
Dale Gall
Media agency
Profero
Design Director
Paul Hogarth
Designer
Hayden Peek
Typography
Alison Carmichael
Animation
B-Reel

 

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