O2 'niggles and narks' by VCCP

4.1 8 Votes

O2's new TV ad by VCCP accuses rivals of offering a poor service and making misleading claims.

The ad shows a series of odd looking animated characters to illustrate problems with broadband companies.

O2 aims to persuade the public that consumers who sign up to its service will avoid the problems represented by the characters, which include No Support-a-Saurus and Mystery-Speed Mook.

The activity will involve TV, posters, press ads and online.

The TV ad will be followed by a video-on-demand push aiming to demonstrate to those watching online TV that O2 Broadband can offer more than their current supplier.

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Released: 21 May 2010

  • O2 - See-ya, Mystery-Speed Mook

    O2 - See-ya, Mystery-Speed Mook

  • O2 - Bye-bye, No Support-a-Saurus

    O2 - Bye-bye, No Support-a-Saurus

  • O2 - We're nobbling broadband niggles

    O2 - We're nobbling broadband niggles

  • O2 - Cheerio, Crafty-Cost Nark

    O2 - Cheerio, Crafty-Cost Nark

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Credits

Creative Director
Darren Bailes

Copywriter
Ian Edwards

Art director
Steve McCallum

Planner
Tracey Follows

Media agency

Zenith Optimedia

Media planner

Kay Tasker

Production Company

The Mill

Director
Mcbess & Simon

Editor
Daniel Budin

Illustrator
Mcbess & Simon

Post-production
The Mill

Audio post-production

Christopher Slaski/Factory Studios

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