Freeview 'tiny streaker' by 18 Feet & Rising

3.5 4 Votes

A tiny bearded streaker stars in a £12 million Freeview HD campaign promoting its World Cup coverage.

The TV ad, by 18 Feet & Rising, breaks during the World Cup matches from the first week in June and  shows how Tiny Streaker,  a miniature man with a proclivity for invading football pitches in the nude, will take advantage of Freeview HD.

The soundtrack to the  ad is from eighties club classic 'Safety Dance' by Men Without Hats

The Tiny Streaker character has already launched unbranded online and is seeded amongst football fan sites. He also has his own blog at www.tinystreaker.com, where the characters in the ad are developed further.

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Credits

Copywriter
Max Weiland/Marty Senn

Art director
Liv Wadstrom/Max Weiland

Planner
Tim Millar

Media agency
MEC

Media planner
Simon Dohkerty, James Fox

Production company
MJZ

Director
Jim Gilchrist

Editor
Marshall Street

Post-production
MPC

Audio post-production
Wave

Exposure
Online, TV, ambient

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