Nike 'write the future' by Wieden & Kennedy

4.8 5 Votes

Nike has launched a World Cup themed ad starring Wayne Rooney.

The ad also stars Cristiano Ronaldo, Ronaldinho, Fabio Cannavaro and Didier Drogba.

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Released: 24 May 2010

Credits

Campaign title
Write The Future

Client
Enrico Balleri, global football advertising director and Colin Leary, global football advertising manager

Creative director
Mark Bernath and Eric Quennoy

Copywriters and art directors
Stuart Harkness and Freddie Powell

Producers
Elissa Singstock  and Olivier Klonhammer

Production Company
Independent Films London / Anonymous Content

Director
Alejandro Gonzalez Inarritu

Music remix
Massive Music Amsterdam

Sound Designer 
Raja Sehgal at Grand Central Studios & Phaze UK

 

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