John Smith's 'antiques' by TBWA London

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John Smith's has launched its second TV spot starring comedian Peter Kay.

The ad shows Kay at an antiques fare resuming his role as John Smith, the UK's archetypal 'no nonsense' man.

 

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Released: 24 May 2010

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Credits

Client
Mark Given, brands  director and Gareth Turner, senior brand manager

Writers
Gabriel Miller and Craig Ainsley

Art directors
Marcello  Bernardi and Fernando Perottoni

Creative director
Al Young

Executive creative director
Mark  Hunter

 

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