Mars 'raised voices' by AMV BBDO

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Mars is releasing a 2010 version of John Barnes' 1990 footballing rap as part of a TV campaign aiming to tap into consumer excitement about the forthcoming World Cup.

The lyrics have been changed slightly so that he raps "Three lions on my Mars, I know we can't go wrong", instead of "Three lions on my chest, I know we can't go wrong".

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Released: 25 May 2010

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Credits

Campaign title
Raised voices

Client
Oliver West, senior brand manager, Mars

Creative directors
Phil Martin and Brian Campbell

Copywriter
Prabhu Wignarajah

Art director
Jeremy Tribe

Agency planner
Adrian Baxter

TV producer
Lindsay Hughes

Media agency
Mediacom/Zenith Optimedia

Production company
Partizan

Director
Dan Wolfe

 

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