Premier Inn 'weekends' by RKCR/Y&R

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Premier Inn has launched a new TV ad as part of its long running campaign featuring comedian Lenny Henry.

The budget hotel chain is aiming to encourage Brits to make the most of their weekends.

 

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Released: 25 May 2010

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Credits

Creative director
Mark Roalfe

Copywriter
Ted Heath        

Art director
Paul Angus

Planner
Jeremy Poole

Agency producer
Katy Hampson

Media company
Zenith

Media planner
Lucy Feakins

Production company
Weilands

Director
Paul Weiland

Editor
Sam Sneade, Speade

Producer
Ivana Bohuslavova

 

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