Mentos 'diamond white' by BBH

3.2 3 Votes

Mentos has launched a digital campaign using each viewers webcam to show how they would look with gleaming white teeth.

The campaign uses face recognition technology and links directly to users Facebook or MySpace pages to push more traffic to the Mentos website


Share On:

Released: 28 May 2010

Mentos 'diamond white' by BBH

Mentos 'diamond white' by BBH

Related Creative:


Creative team
Dean Woodhouse, Hugo Bierschenk, Will Bingham and Victoria Daltrey

Creative director
Dominic Goldman

Sarah Barclay

Digital designer
Eric Chia

Creative technologist
Jon Andrews

Digital production company
North Kingdom


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Mentos 'spider' by BBH

Mentos 'spider' by BBH

Mentos has launched a humourous new spot for its 'Rainbow' variant.

Mentos 'beat it' by BBH London

Mentos 'beat it' by BBH London

BBH London has created a new ad for mint brand Mentos, starring famous beatboxer Killa Kela.