Mentos 'diamond white' by BBH

3.2 3 Votes

Mentos has launched a digital campaign using each viewers webcam to show how they would look with gleaming white teeth.

The campaign uses face recognition technology and links directly to users Facebook or MySpace pages to push more traffic to the Mentos website www.mentosdiamondwhite.com

 

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Released: 28 May 2010

Mentos 'diamond white' by BBH

Mentos 'diamond white' by BBH

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Credits

Creative team
Dean Woodhouse, Hugo Bierschenk, Will Bingham and Victoria Daltrey

Creative director
Dominic Goldman

Producer
Sarah Barclay

Digital designer
Eric Chia

Creative technologist
Jon Andrews

Digital production company
North Kingdom

 

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