The NSPCC has launched a campaign around its ChildLine service, aiming to give teenagers advice and perspective while dealing with exam stress.
The viral is accompanied by a dedicated website, hosting revision tips and stress relief advice. The viral will be shown across social networking sites.
Released: 01 June 2010
Campaign title
Mexican wave exam - beat exam stress
Client
Ian MacArthur, creative director and head of brand marketing at NSPCC
Copywriter
Thom Wood
Planner
Emily Knee at NSPCC
Media agency
Hot Cherry
Media planning director
Harry Cymbler at Hot Cherry
Designer
Kevin Yeates at NSPCC
Music company
Howling Monkey
ChildLine, the NSPCC's helpline service, is launching a hard-hitting campaign to urge children to speak out about physical abuse.
The NSPCC has launched an online campaign by Inferno that urges the public not to ignore niggling doubts about a child's safety.
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