NSPCC 'Mexican wave exam' by 3 Angry Men

2.3 3 Votes

The NSPCC has launched a campaign around its ChildLine service, aiming to give teenagers advice and perspective while dealing with exam stress.

The viral is accompanied by a dedicated website, hosting revision tips and stress relief advice. The viral will be shown across social networking sites.

 

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Released: 01 June 2010

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Credits

Campaign title
Mexican wave exam - beat exam stress

Client
Ian MacArthur, creative director and head of brand marketing at NSPCC

 Copywriter
Thom Wood

Planner
Emily Knee at NSPCC

Media agency
Hot Cherry

Media planning director
Harry Cymbler at Hot Cherry

Designer
Kevin Yeates at NSPCC

Music company
Howling Monkey

 

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