Huggies 'jeans' by JWT New York

Kimberly Clark has launched the limited edition Huggies 'Jeans diaper'.

The 30-second TV spot is backed by techno music as an announcer says: "My diaper is full - full of fashion." The online version of the ad includes the line: "My diaper is full - full of chic."

 

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Cosmetics / Toiletries, Huggies, Television campaign, Marketing, FMCG, Agency, Ad campaign, United States, North America, Global, Creative agency, Advertising