NHS Choices 'What's Katie been up to?' by Saint@RKCR/Y&R

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Saint@RKCR/Y&R has launched a digitally led campaign for NHS Choices to increase awareness and screening of Hepatitis amongst female prisoners.

Digital kiosks were placed in women's prisons with interactive content informing women of the ways that the virus may be contracted, its symptoms, and treatment methods.

To encourage women to interact with the kiosks, the agency also created four posters.

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Released: 03 June 2010

  • NHSneedles.jpg

    NHSneedles.jpg

  • NHSintro.jpg

    NHSintro.jpg

  • NHSNeedlesHP.jpg

    NHSNeedlesHP.jpg

  • NHShoopla.jpg

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Credits

Creative team
James Manning and Richard Barrett 

Creative director
Simon Labbett

Production company
Airside

Account director
Catherine Kennedy

Digital producer
Bob Loyal

Flash programmer
Nick Watton

Flash designer
Siddiq Shaban

 

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