Hovis 'miss chief' by MCBD

2.6 7 Votes

Hovis has launched a new ad campaign aiming to push its 'a good as its always been'.

The ad shows a mischievous young girl running amok before returning home to have some toasted Hovis. She is then seen as an adult still enjoying the bread.

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Released: 04 June 2010

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Credits

Campaign title
Miss Chief

Client
Jon Goldstone, marketing director

Art director
Danny Brooke-Taylor

Producer
Hannah Boase

Planner
Andy Nairn

Media agency
Starcom

Production company
Gorgeous

Producer
Spencer Dodd at Gorgeous

Director
Vince Squibb

Editor
Russell Icke

Post-production
The Mill

Audio post-production
Grand Central

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