McDonald's 'father and son' by BETC Euro RSCG

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McDonald's has launched a new ad campaign in France featuring a gay teenager.

The strapline for the campaign is 'come as you are'.

The ad shows a father and son eating together, the father gives his son friendly advice about chasing girls, without realising his son is actually gay.

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Released: 07 June 2010


Client management
Nawfal Trabelsi, Nathalie Le Garlantezec, Amaya Fournau and Lorraine Panissard

Creative director
Stéphane Xiberras

Art director
Benjamin Le Breton

Arnaud Assouline

TV producer                  
Fabrice Brovelli

Christophe Caurret

Production company

Xavier Giannoli


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