Honda 'RBG' by Wieden and Kennedy

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Honda's new launch CR-Z is being promoted with a TV ad by Wieden and Kennedy.

The CR-Z has three driving modes linked to the dashboard lighting ranging from red (sport) to blue (normal) to green (economy).

The new TV ad by Wieden + Kennedy London, which is shot form the viewpoint of the driver, reflects each of these colours along with the changing environments the car is driving through.

It is supported by a print campaign and some digital activity. The pan-European below-the-line activity has been created by Elvis.

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Released: 09 June 2010

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Credits

Honda Team
Ian Armstrong & Ellie Tory

Creative directors
Chris Groom and Sam Heath

Planning director
Kevin Chesters

Client services
Alex Conaway and Paulo Salomao

Producers
Dannie Stewart and Lucy Russell 

 

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