Honda 'RBG' by Wieden and Kennedy
Honda's new launch CR-Z is being promoted with a TV ad by Wieden and Kennedy.
The CR-Z has three driving modes linked to the dashboard lighting ranging from red (sport) to blue (normal) to green (economy).
The new TV ad by Wieden + Kennedy London, which is shot form the viewpoint of the driver, reflects each of these colours along with the changing environments the car is driving through.
It is supported by a print campaign and some digital activity. The pan-European below-the-line activity has been created by Elvis.