Insurance brand Aviva has launched an ad campaign encouraging consumers to nominate local community heroes.
The 'tell us your story' campaign, by Abbott Mead Vickers BBDO, features print, outdoor, direct marketing and digital activity, showcasing real Aviva customers.
Released: 10 June 2010
Aviva is using real-life customer experiences to demonstrate how it looks after them in times of need, in a series of idents that will run as part of its ITV Drama Premieres sponsorship.
The Olympic champions Christine Ohuruogu and Darren Campbell feature in a new ad for Aviva, launched exactly one year before the start of London 2012.
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