Cadbury Flake 'unfold a flake' by Fallon

3.5 9 Votes

Cadbury's Flake has shifted its strategy with a new ad campaign featuring a woman appearing to float in an elaborate frilled dress.

The move sees its famous strapline 'Only the crumbliest, flakiest chocolate' dropped, ending more than half a century of ads.

Share On:

Released: 11 June 2010

Credits

Campaign title
Unfold a Flake

Client
Julie Mercer, head of Marketing, Cadbury

Executive creative director
Richard Flintham

Art director
Augusto Sola

Group account directors
Ben Cyzer and Chris Willingham

Account director
Humphrey Taylor

Agency planner
Tamsin Davies

Agency producer
Celestine Hall

Production company
Home Corp

Director
Baillie Walsh

Producer
Josh Barwick

Director of photography
Stuart Graham

Editor
Andy McGraw

Post-production
Framestore Simon Gosling

Music
Warren Ellis

Audio post-production
Wave Studios, Parv Thind

Media Agency
PHD

Media planner
Hannah Ando

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Cadbury 'goo dares wins' by Fallon

Cadbury 'goo dares wins' by Fallon

Cadbury is celebrating its Creme Egg season this year with a new campaign.

Cadbury 'spots v stripes' by Fallon

Cadbury 'spots v stripes' by Fallon

Cadbury, the official treat provider of the London 2012 Olympic Games, has launched a new campaign to stimulate the spirit of play before the Olympic and Paralympic games.