Cadbury Flake 'unfold a flake' by Fallon

3.5 9 Votes

Cadbury's Flake has shifted its strategy with a new ad campaign featuring a woman appearing to float in an elaborate frilled dress.

The move sees its famous strapline 'Only the crumbliest, flakiest chocolate' dropped, ending more than half a century of ads.

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Released: 11 June 2010


Campaign title
Unfold a Flake

Julie Mercer, head of Marketing, Cadbury

Executive creative director
Richard Flintham

Art director
Augusto Sola

Group account directors
Ben Cyzer and Chris Willingham

Account director
Humphrey Taylor

Agency planner
Tamsin Davies

Agency producer
Celestine Hall

Production company
Home Corp

Baillie Walsh

Josh Barwick

Director of photography
Stuart Graham

Andy McGraw

Framestore Simon Gosling

Warren Ellis

Audio post-production
Wave Studios, Parv Thind

Media Agency

Media planner
Hannah Ando

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