Specsavers 'big noise' by Specsavers Creative

3.8 2 Votes

Specsavers Creative is launching a humorous TV campaign to promote its hearing centres.

The ad called ‘Big Noise’ breaks on June 20 and features obnoxious loud drum n’ bass music blaring out of a car so loudly that fruit and vegetables start of fall of shop stalls, bus stop windows shatter and noisy workmen are interrupted.

As the car turns a corner, the viewers see for the first time that the driver is in fact a sweet old lady driving a Nissan Micra.

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Released: 16 June 2010

Credits

Campaign Title
Big Noise

Specsavers Client
Mathew Gully

 

Creative Director
Graham Daldry

Copywriter
Graham Daldry

Art Director
Steve Loftus

Planner
Iin-house

Media agency
MEC

Media planner
TBC

Art Director
Steve Loftus

Production Company
Rattling Stick

Director
Sara Dunlop

Production Company Producer
Stuart Bentham

Post Production
Finish

Editor
Assembly Rooms

Audio Post Production
Clearcut

Composer
TBC

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