Camelot's new ad campaign for its EuroMillions brand shows friends in a large paintball game on a tropical island.
The ad still highlights the large jackpots that can be won on EuroMillions but emphasizes sharing the jackpot with others.
The campaign will be featured on TV, cinema, radio, online and press.
Released: 17 June 2010
Copywriter
Mike Sutherland
Art Director
Antony Nelson
Agency Planner
Andrew Phillips
Media Agency
MPG
Media Planner
Simon Jenkins
Production Company
Traktor
Director
Traktor
Production Co. Producer
Richard Ulfvengren
Post-production Company
MPC
Audio Post-production
Wave
Abbott Mead Vickers BBDO aims to illustrate the National Lottery's contribution to the Olympics, and to British athletes, with this spot.
National Lottery operator Camelot has launched its latest TV ad campaign for the new 'Cars and Cash' scratchcard.
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