EuroMillions 'paintball' by Abbott Mead Vickers BBDO

4.5 2 Votes

Camelot's new ad campaign for its EuroMillions brand shows friends in a large paintball game on a tropical island.

The ad still highlights the large jackpots that can be won on EuroMillions but emphasizes sharing the jackpot with others.

The campaign will be featured on TV, cinema, radio, online and press.

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Released: 17 June 2010

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Credits

 

Copywriter

Mike Sutherland

 

Art Director

Antony Nelson

 

Agency Planner

Andrew Phillips

 

Media Agency

MPG

 

Media Planner

Simon Jenkins

 

Production Company

Traktor

 

Director

Traktor

 

Production Co. Producer

Richard Ulfvengren

 

Post-production Company

MPC

 

Audio Post-production

Wave

 

 

 

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