Metropolitan Police 'Domestic Violence' by AMV BBDO

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The Met Police has launched a domestic violence campaign to encourage bystanders to report any incidences they might overhear.

The campaign coincides with the World Cup when domestic violence increases by up to 30% nationally, according to police figures. An online film will be supported by radio and press.

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Released: 21 June 2010

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Credits

Clients
Stephanie Day, assistant director, Directorate of Public Affairs
Vicqui Viney, marketing manager, Directorate of Public Affairs

Copywriter
Steve Coll

Art director
Colin Jones

Agency planners
Ila De Mello Kamath and Stephanie Phillips

TV producer
Yvonne Clayton

Media agency
MediaCom

Media planner
Duncan Snowdon and Richard Beecroft

Production company
The Sweet Shop

Director
Ben Quinn

Photographer
Darren Russell

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