Gatorade 'Pendleton chase' by AMV BBDO

3.6 4 Votes

Gatorade has launched a new online video featuring sprint cyclist Victoria Pendleton to highlight the brand's sports reward promotion.

Pendleton stars with trial biker Ali Clarkson in the video which urges consumers to ‘look after their bottle’.

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Released: 24 June 2010

Credits

Client name
Amanda Thomson – Marketing Director

Copywriter
Steve Coll

Art Director
Colin Jones

Agency Planner
Joe Heath

Account Director
Mark Graeme

Account Manager
Ed Allt-Graham

TV Producer
Trish Russell

Media Planner
Sarah Sutton

Production Company
Mustard

Director
Simon Levene

Photographer
Satoshi Minakawi

Production Company Producer
Dolly Course

Post-production Company
The LAB@AMV BBDO

Audio Post-production
The LAB@AMV BBDO

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