Audi 'no detail is too small' by BBH

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Audi has launched the print campaign for the new Audi A8, taking three distinctive parts of the 8 and presenting them as giant sculptural works of art.

The copy explains the pioneering technology in each of the parts shown.

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Released: 24 June 2010

  • Audi 'No detail is too small - Gear Lever' by BBH

    Audi 'No detail is too small - Gear Lever' by BBH

  • Audi 'No detail is too small - Windscreen' by BBH

    Audi 'No detail is too small - Windscreen' by BBH

  • Audi 'No detail is too small - Headlight' by BBH

    Audi 'No detail is too small - Headlight' by BBH

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Credits

Creative Director
Nick Kidney/Kevin Stark

Creative Team
Adam Tucker and Jim Hilson/Toby Allen

Photographer
Giles Revell

Illustrator
Richard Green

Typographer
Rob Wilson

Other credits
Polly Knowles and Julian Cave

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