When John Isner recently beat Nicolas Mahut 70 - 68 at Wimbledon in the longest tennis match ever, JWT London devised a tactical ad for Nestle's KitKat brand, which is all about having a break.
Within an hour, JWT London had the poster devised and ready to be sent to Wimbledon for the next day's play.
Three ad-bikes were dispatched to the gates of the Wimbledon Championships, showing the posters to thousands of appreciative fans.
Released: 24 June 2010
KitKat 'The longest tennis match ever' JWT London
Executive Creative Director
Russell Ramsey
Creative Director
Jason Berry
Art Director
Rob Welch / Naz Nazli
Copy Writer
Naz Nazli / Rob Welch
Kit Kat has kicked off a new marketing campaign reminding UK consumers to make the most of their breaks.
Nestle is launching its biggest ever cross-category promotion which will reward consumers of their key brands with a wide range of active family treats.
© Haymarket Media Group Ltd.