KitKat 'The longest tennis match ever' by JWT London

4.6 18 Votes

When John Isner recently beat Nicolas Mahut 70 - 68 at Wimbledon in the longest tennis match ever, JWT London devised a tactical ad for Nestle's KitKat brand, which is all about having a break.

Within an hour, JWT London had the poster devised and ready to be sent to Wimbledon for the next day's play.

Three ad-bikes were dispatched to the gates of the Wimbledon Championships, showing the posters to thousands of appreciative fans.

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Released: 24 June 2010

KitKat 'The longest tennis match ever' JWT London

KitKat 'The longest tennis match ever' JWT London

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Credits

Creative agency
JWT London

Executive Creative Director
Russell Ramsey 

Creative Director
Jason Berry 

Art Director
Rob Welch / Naz Nazli      

Copy Writer
Naz Nazli / Rob Welch

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