Tesco 'quality' by The Red Brick Road

4.6 5 Votes

Tesco is launching a national press campaign supported by outdoor and online activity to push the brand's emphasis on quality.

The imagery puts Tesco’s tagline ‘every little helps’ directly on to everyday products.

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Released: 29 June 2010

  • Tesco 'quality' by Red Brick Road

    Tesco 'quality' by Red Brick Road

  • Tesco 'quality' by Red Brick Road

    Tesco 'quality' by Red Brick Road

  • Tesco 'quality' by Red Brick Road

    Tesco 'quality' by Red Brick Road

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Credits

Campaign title
Quality

Clients
Abi Robins, senior marketing manager and marketing managers Emma Arnold and Laura Newman

Digital agency
Ruby

Creative director
Paul Weinberger

Copywriter
Sam Cartmell

Art Director
Jason Lawes

Planner
Nicole Frost

Media agency
Initiative

Photographer
Colin Campbell

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