RAF '1940 Chronicle' by Reading Room

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Reading Room has launched a social media campaign for the RAF Benevolent Fund to mark the 70th anniversary of the Battle of Britain.

The campaign tells the story of five fictional characters: pilot, a radar operator, a plane mechanic, a nurse and a journalist via live engagement on Twitter , Facebook and blogs.

Reading Room has also recreated the events through an online 1940s style newspaper The Chronicle, which will break daily headlines in real-time, as if it was happening today.

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Released: 24 June 2010

  • "Hero" RAF '1940 Chronicle' by Reading Room

  • RAF '1940 Chronicle' by Reading Room

    RAF '1940 Chronicle' by Reading Room

  • RAF '1940 Chronicle' by Reading Room

    RAF '1940 Chronicle' by Reading Room

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Related Creative:

Credits

 

Head of Communications, RAF Benevolent Fund
Ann Mari Freebairn

Copywriter
Kevin Telfer

Art director
Joe Lygoe

Planner
David Baker

Designer
Eric George

Exposure
Outdoor, Digital, Press

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