VisitSweden 'Skåne Troll Spotters Club' by glue Isobar

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VisitSweden has launched a digital and social media campaign to encourage young professional Londoners to take a short break in Skåne, Southern Sweden this summer.

Glue Isobar devised the ‘Troll Spotters Club’ which will give users a chance to win a weekend to Sweden by spotting a troll within one of five ‘live’ streams broadcast from different parts of Southern Sweden at www.trollspotters.com.

Live Twitter and Facebook feeds will be embedded into the microsite to offer hints about where users might spot a troll as well as tips about holidaying in Skåne. The work follows on from last year’s ‘Dave goes to Skåne’ webisodes.

 

 

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Released: 29 June 2010

  • VisitSweden 'The Troll Spotters Club' by glue Isobar

    VisitSweden 'The Troll Spotters Club' by glue Isobar

  • VisitSweden 'The Troll Spotters Club' by glue Isobar

    VisitSweden 'The Troll Spotters Club' by glue Isobar

  • VisitSweden 'The Troll Spotters Club' by glue Isobar

    VisitSweden 'The Troll Spotters Club' by glue Isobar

  • VisitSweden 'The Troll Spotters Club' by glue Isobar

    VisitSweden 'The Troll Spotters Club' by glue Isobar

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Credits

Copywriter
Lewis Raven, Senior Copywriter

Art director
Adam Kin

Planner (creative agency)
Michaeljon Alexander-Scott, Snr Planner

Designer
Raphael Campos, Design Director

Producer
Claudio Bellanga & Abs Hassan

Production
Superglue (glue’s in-house film department)

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