Old Spice 'questions' by Wieden & Kennedy Portland

4.8 10 Votes

In the follow-up to Old Spice's award-winning 'the man your man can smell like', Isaiah Mustafa returns to in a new ad to illustrate just a few of the amazing things that an Old Spice man can do.

The latest effort is an integrated campaign with TV, print and digital executions, targeted at both men and women, once again touting the manly scents of Old Spice body wash.

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Released: 29 June 2010

Credits

Campaign
Old Spice Smell Like a Man, Man Campaign – “Questions”

Copywriter
Eric Kallman / Craig Allen           

Art director
Craig Allen / Eric Kallman

Director
Tom Kuntz

Editor
Carlos Arias, Rock Paper Scissors

Post-production
The Mill

Audio post-production
Stimmung

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