Public view - How effective was WDCS's hard-hitting spot?

The Whale and Dolphin Conservation Society managed to grab the attention of viewers with its ad, describing it as "shocking" and "gruesome."

While many thought it was effective, some questioned if it could have been done with a broader appeal.

View the ad here.

Video produced by Vox Pops International on behalf of Campaign.

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Government / Non-Profit, Vox Pop, Charities, Ad campaign, Research & Data, animal rights, Television campaign