Wall's 'bring it on' by Saatchi & Saatchi

3.5 9 Votes

Saatchi & Saatchi has launched its first campaign for British food brand Walls since winning the account last year.

The TV ad is the first in a series which celebrates the ordinary British consumer. It introduces a British family
who dress up as Vikings on the weekends and re-enact historic battles.

The spot ends with the strapline ‘Proper Food. Bring It On’. The campaign is supported by TV, print, radio and digital activity.

The campaign also seeks to inspire families to further their own passions with the chance to apply via Facebook for funding from the 'Wall's Bring It On Britain' scheme, which aims to enable consumers to try to turn their lifetime’s passions into reality.

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Released: 29 June 2010

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Credits

Title
Wall’s Bring It On – Battle Re-enactment

Client
Phil Chapman, Group Marketing Director, Kerry Foods

Brief
To fire up British families with proper food from Walls

Advertising Agency
Saatchi & Saatchi

Executive Creative Director
Paul Silburn, Kate Stanners, Andy Jex, Rob Potts

Copywriter
Jonathan Benson                   

Art Director
Stanley Cheung

Planner
Charlie Finnigan, Martin Smith

Account Handler
Sally Beerworth

Producer
Jennifer Kennedy

Production Company
Smuggler

Media Buying Agency
Vizeum

Media Planner
Jenna Voyce

Production Company
Smuggler Films

Director
Joshua Neale

Editor
Tim Hardy

Producer
Ben Roberts

Post-production Company
Nice Biscuits

Audio Post-production Company
Grand Central

Date Released
2nd July 2010

City / Country
UK

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