Orange has launched a digital campaign by Poke to tie in with its sponsorship of the Glastonbury festival.
The campaign is based around a photo taken as an estimated 70,000 people at Glastonbury watched the England-Slovenia World Cup game aired at the Pyramid stage.
The aim of the campaign is to win the Guinness world record for most people tagged in an online photo
Released: 07 July 2010
Orange 'glastotag' by Poke
.gif "Orange 'I am' by Fallon")
.jpg "Orange - Mother")
Poke, mindful that digital agencies need to offer that bit more to keep clients interested these days, applied its digital creative wizardry at the heart of clients' business problems. For example, it established a new customer service team for Orange that uses social media to proactively resolve customer problems. As well as coming up with the strategy, the agency helped recruit the team.
Orange is launching its latest execution in the 'More from Orange, for you' campaign series.
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