EA Games 'APB The Human Avatar' by Dare

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EA Games has launched a new digital campaign created by Dare to launch its new online multiplayer game All Points Bulletin.

The campaign is a search for a person who would like to be made into a ‘human avatar’ and have the new persona re-created as a player in the game.

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Released: 12 July 2010

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Credits

Campaign title
APB Human Avatar

Client
Neil Lambert, senior campaign manager

Copywriter
Fergus Jackson

Art director
Mark Black

Planner
Lydia Jones

Media agency
Mediacom

Media planner
Shane Roche

Designer
Dan Whitehead

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