Gatorade 'Serena queen of aces' by TBWA

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Wimbledon champion Serena Williams stars in a new Gatorade G Series TV spot by TBWA\Chiat\Day L.A.

The tennis star appears to have travelled back in time to the 1920s to compete in a  tennis match at the All England Club.

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Released: 14 July 2010


Worldwide Creative Director
Lee Clow

Group Creative Director/Writer
Jimmy Smith

Creative Director/Art Director
Jayanta Jenkins

Creative Director/Writer
Donna Lamar

Digital AD
Jeremy Stabile

Executive Producer
Sarah Patterson

Senior Producer
Veronica Beach

Danielle Tarris

Associate Producer
Michael Gross
Matt Magsaysay

Group Planning Director
Scott MacMaster

Production Company

Joe Pytka

Executive Producer
Tara Fitzpatrick

Vincent Joliet

Joe Pytka

Production Designer
Rick Kofoed

Costume Design
Erica Rosenast
Bob Buck

NZ Production
Film Construction

Executive Producer
Ivan Barge

Jozsef Fityus

Arranged, Produced and Written by David Banner

Editorial Company
Lost Planet

Executive Producer
Gary Ward

Bill Fortney

Hank Corwin

Max Koepke

Visual FX
The Mill, Los Angeles

Post Producer
Enca Kaul

VFX Shoot Supervisor
Phil Crowe and Giles Cheetham

Lead Flame
Billy Higgins

Flame Operator
Ant Walsh, Trent Shumway, Tara Demarco

Gavin Camp, Christel Hazard, Lillian Staf, Steve Cokonis,Andy Bate

Sound design
Lime Studios

Executive Producer
Jessica Locke

Sound designer
Rohan Young

Rohan Young

Assistant Mixer
Joel Waters

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