Maynards 'Maynard says chew' by Fallon

2.8 10 Votes

Maynards is launching a new £2 million multi-platform campaign by Fallon to promote Maynards Wine Gums.

The humourous campaign features Maynard the Moose who hypnotises people into chewing the wine gums.

The spot will appear online as well as on TV. An unbranded five-second teaser will be followed by two 30-second ads.

The campaign coincides with the launch of limited edition Maynards Fruit Duos on 19 July. The campaign is supported by outdoor, point of sale and digital activity.

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Released: 14 July 2010

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Project name
Maynards Says Chew

Client & their job title
Jodie Bates, senior brand manager

Executive Creative Director
Richard Flintham

Art Director
Chris Bovill

Copy Writer
John Allison

Group Account Director
Ben Cyzer

Account Director
Lulu Skinner

Agency Planner
Michael Lean

Agency Producer
Michael MacMillan

Media Planner
Becky Clay

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Maynards introduces Maynard the Moose

Maynards introduces Maynard the Moose

Maynards, most famous for wine gums, is set to to launch a £2m ad campaign tomorrow (17 July) across TV, outdoor, digital and PR to introduce Maynard the Moose.