The Times 'The Third Man' by CHI

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Peter Mandelson plays up to his Prince of Darkness sobriquet in a new TV ad by CHI for The Times to promote the newspaper's serialisation of Mandelson's political memoir 'The Third Man'.

The campaign sees Lord Mandelson reading from a leather-bound book at a fireside as storm rages outside. 

He reads the story as if it were a dark fairy tale and each day of the serialiasation this week, he cryptically references a new revelation from the book such as secret pacts and power struggles.

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Released: 15 July 2010

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