Sky has launched a major integrated campaign to promote its high definition coverage across its five Sky Sports channels.
Using footballing legend Eric Cantona as the face of the campaign, the drive aims to highlight the uncertainty of top-class live sports.
Released: 20 July 2010
BSkyB's betting arm, Sky Bet, is launching a TV campaign highlighting "the excitement of uncertainty" intrinsic to gambling.
Sky is promoting the start of the 2011/12 football season with a new TV ad by Brothers and Sisters.
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