More Th>n 'Wedding vows' by Stephens Francis Whitson

5.0 2 Votes

More Th>n is launching a press advertising campaign to promote its life insurance products to consumers who are at various stages in their lives.

The ads, created by Stephens Francis Whitson, will break in lifestyle magazines. 

The creative work imitates wedding vows and children’s nursery rhymes in a bid to target newlyweds and young parents. The first execution, in the style of wedding vows, signs off by posing the question: "Would your loved ones be left for richer or for poorer if, in death, you did part?"

Share On:

  • wedding-life_427.jpg

    wedding-life_427.jpg

of

Related Creative:

Credits

Client
More Th>n

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

More Th>n 'more than Freeman' by Stephens Francis Whitson

More Th>n 'more than Freeman' by Stephens Francis Whitson

More Th>n has launched a series of TV ads featuring US impressionist Josh Robert-Thompson mimicking the voice of actor Morgan Freeman.

More Th>n calls ad review

More Th>n calls ad review

More Th>n, the Royal & Sun Alliance-owned insurance brand, is conducting a review of its £11 million UK advertising account.