Axe 'Axe Boat' by BBH

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Axe has launched a TV ad in France and Spain and online to promote the Axe Boat tour as it begins its cruise around the French and Spanish coasts.

Men can enter a contest to win a trip on the cruise which promises to make their dreams come true.

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Dan Burdett, Axe Regional Brand Director

Creative Team
Daniel Schaefer & Szymon Rose

Creative Director
Dominic Goldman

Louise Bonnar

Team Manager
Michael Osbourn

Team Director
Keir Mather

Production Company

Patrik Bergh

Miranda Johnstone

Director of Photography
Alex Melman

Post Production
Phil Oldham, Absolute Post

Editor/Editing House
Davied Webb, Final Cut

Aaron Reynolds, Wave

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