Axe 'Axe Boat' by BBH

2.2 Avg.
Score 7 Votes

Axe has launched a TV ad in France and Spain and online to promote the Axe Boat tour as it begins its cruise around the French and Spanish coasts.

Men can enter a contest to win a trip on the cruise which promises to make their dreams come true.

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Keywords:

youth, FMCG, Europe, France, Cosmetics / Toiletries, Spain, Ad campaign, Television campaign, Global

Agency: BBH
Advertiser: Unilever Lynx/Axe
Creative Type: Television
Sector: FMCG Cosmetics / Toiletries
Country: Europe France Spain

Related Creative:

Credits

Client
Dan Burdett, Axe Regional Brand Director

Creative Team
Daniel Schaefer & Szymon Rose

Creative Director
Dominic Goldman

Producer
Louise Bonnar

Team Manager
Michael Osbourn

Team Director
Keir Mather

Production Company
Partizan

Director
Patrik Bergh

Producer
Miranda Johnstone

Director of Photography
Alex Melman

Post Production
Phil Oldham, Absolute Post

Editor/Editing House
Davied Webb, Final Cut

Sound
Aaron Reynolds, Wave