Bulmer's 'summer HQ' by St. Luke's

3.5 12 Votes

Bulmers, the cider brand, has released a new TV campaign with a world war two theme.

The campaign is the first by St Luke’s since winning the business earlier this year. The spot features the theme tune from the war film 633 Squadron and shows workers being called to action in the manner of world war aircrew in order to create the ideal setting for a man ordering a round of Bulmers.

The ad the strapline is "Releasing the British summer since 1887".A series of VoD films include behind the scenes interviews with the Bulmers ‘workers’. The TV ad campaign, which launches August 2nd is supported by outdoor.

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Project name
Bulmers Summer HQ

Fiona Kennie, Senior Brand Manager

Creative agency
St. Luke’s

Creative Director
Alan Young / Julian Vizard

Alan Young

Art director
Julian Vizard

Dan Hulse

Media agency

Media planner
Gill Huber, Sam Lloyd, Kamilla Scott

Production company

Mark Denton

Joel Miller at Nomad

Matthew Unwin at MPC

Audio post-production
Anthony Moore at Factory

National TV and VOD

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