Weetabix 'marathon' by WCRS

3.6 9 Votes

Weetabix has launched the follow-up to its Cannes Lions-winning "Steeplechase" ad, with a new 30-second spot featuring marathon runners.

The ad, created by WCRS, shows several peak athletes pulling away from the pack in a marathon race. Suddenly a group of friends, dressed in huge furry animal costumes, draw level and begin chatting casually with the athletes.

The friends then start joking amongst themselves before making a final dash for the finishing line and winning the race.

The TV spot uses the strapline: "Someone’s had their Weetabix", and will be accompanied by a poster campaign that also features the characters.

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Credits

Larry Seftel
Copywriter

Art Director
Dave Day

Creative Director
Yan Elliott

Production Company
Blink

Director
Dougal Wilson

Post Production
MPC

Client MD
Jo Dickson

Production Producer
Matthew Fone

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