Weetabix 'marathon' by WCRS

3.6 9 Votes

Weetabix has launched the follow-up to its Cannes Lions-winning "Steeplechase" ad, with a new 30-second spot featuring marathon runners.

The ad, created by WCRS, shows several peak athletes pulling away from the pack in a marathon race. Suddenly a group of friends, dressed in huge furry animal costumes, draw level and begin chatting casually with the athletes.

The friends then start joking amongst themselves before making a final dash for the finishing line and winning the race.

The TV spot uses the strapline: "Someone’s had their Weetabix", and will be accompanied by a poster campaign that also features the characters.

Share On:


Larry Seftel

Art Director
Dave Day

Creative Director
Yan Elliott

Production Company

Dougal Wilson

Post Production

Client MD
Jo Dickson

Production Producer
Matthew Fone

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Weetabix 'Weetakid' by BBH

Weetabix 'Weetakid' by BBH

BBH and Weetabix have launched 'Weetakid', an augmented reality adventure game.

Weetabix 'dancer' by BBH

Weetabix 'dancer' by BBH

Bartle Bogle Hegarty has created a spot for the Weetabix variant Chocolate Spoonsize, which aired during The X Factor on Saturday.