Robinsons 'juice crew' by BBH

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Robinsons Fruit Shoot has launched its second skills campaign to find the nation's most talented children.

The ad stars four kids, including a skate boarder and a champion diver, who auditioned for and won the skills contest last year as voted on by the public.

The 60 second and 20 second ads, which were made by BBH, will air on TV for six weeks throughout the summer.

The ads encourage kids to go online to learn skills on www.fruitshoot.com and each of the four children have their own dedicated page on the website where they will demonstrate their skill and talk about their audition experience. To sit alongside the TV and online content, Fruit Shoot’s ad funded TV show, Skillicious with Fruit Shoot H20 received a re-commission from ITV.

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Released: 28 July 2010

Related Creative:

Credits

Client
Christina Richardson – Senior Brand Manager, Robinsons Fruit Shoot

Creative Team
Harry Orton & Robin Warman

Creative Director
Rosie Bardales

Producer
Carol Oakley

Team Manager
Victoria Blackmore

Team Director
Becky Russell

Production Company
Infinity

Director
Alex Turner

Producer
Charlotte Woodhead and Fran Thomson

Director of Photography
Ray Coats

Post Production
The Mill

Editor/Editing House
Nick Allix at The Whitehouse

Sound
Aaron at Wave

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