Anchor Butter 'made by cows' by CHI&Partners

4.4 13 Votes

Anchor's new outdoor campaign continues its storyline that its butter is made by working cows and is hand-painted onto walls in turn-of-the-century style.

The campaign aims to highlight the heritage of the butter brand and will run nationally.

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Released: 02 August 2010

  • Anchor-Churn.jpg

    Anchor-Churn.jpg

  • Anchor-Tractor.jpg

    Anchor-Tractor.jpg

  • Anchor-Trolley.jpg

    Anchor-Trolley.jpg

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Credits

Campaign title
Made by Cows

Client
Mike Walker, senior brand manager and Kate Richards, brand manager

Creative team
Matt Collier and Wayne Robinson

Creative directors
Dave Masterman and Ed Edwards

Designers
Dan Beckett and Suzie Hydon

Producer
Ben Etheridge

Illustrator
Paul Slater

Photographer
Conor Masterson

Typographer
Alison Carmichael

Planners
Sarah Clark and David Buckley

Account handlers
Sarah Golding and Brendon McLean

Media agency
Carat

Media planners
Naomi Lopez and Joshua Bailey

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