Renault 'the Megane experiment' by Publicis London

3.6 10 Votes

Renault is launching an integrated campaign for its Megane car marque.

The ad follows an actor named Claude trying to persuade villagers who live in a place where there are no Meganes, Gisburn Lancashire, that they need some 'joie de vivre.'

The campaign, created by Publicis London, includes TV, cinema, national press, digital and social media activity on sites including Facebook, YouTube and Twitter.

A short documentary with behind the scenes footage of the campaign is hosted on the TheMeganeExperiment.com website, which also gives people the chance to win prizes and take part in a ‘joie de vivre’ psychometric test.

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Credits

Creative director
Tom Ewart

Digital Creative Director
Alix Pennycuick

Art directors
Paul Belford/Dave Hillyard/Rob Amstell/Christian Horsfall

Copywriters
Ed Robinson/Matt Lancod/Ian Sweeney

Planners
Mike Wade/Julian Earl

Agency producers
Leona Fitzgerald/Joe Bagnall/Ken Blake/ Luisa Mioni/Mike Fitzgerald

Media agency
OMD

Production company
Smuggler

Director
Henry-Alex Rubin

Prod co producers
Drew Santarsiero/Ray Leakey

Editors
James Wright at tenthree (then Tim Thornton-Allan at Marshall Street Editors)

Exposure
National TV/press/online

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